GFF continues to rely on the MTA team to guide its strategic relationship building in D.C. and collaborations with other influential groups.
Grain Foods Foundation
Grain Foods Foundation: Raising Profile among Stakeholders
Challenge: The Grain Foods Foundation (GFF) is devoted to promoting the consumption of grain-based foods using science-based information and is a joint venture of the baking, milling and allied trade industries.
GFF needed to elevate its profile and expand its relationships across the industry among nutrition, health, and food industry influencers. The challenge was increased due to the variety of stakeholders and potential issue areas, which required a decision-model to filter those target groups strategically.
Solution: MTA was able to strategically identify those key relationships that are essential in building a base for GFF to target. We then facilitated a series of events to bring a variety of partners together. Specifically, MTA designed and coordinated three salon dinners in 2014 with themes focused on the nutrition policy landscape, child nutrition, and anti-hunger initiatives. MTA managed every detail from the location, to identifying themes and guest speakers for each event.
Results: In October 2014, more than 30 attendees gathered at the U.S. Botanic Garden for dinner hosted by Rep. Cathy McMorris Rodgers (R-WA). The dinner focused around informal conversations about working together to combat hunger. This event was attended by government leaders, nutrition advocates, association executives, food companies and farm press. Feeding America and Why Hunger presented national and local strategies to solve the issues of hunger. The discussions created at the event was a starting point to enable GFF to provide an industry presence for important issues. GFF is now clearly recognized as a leader in assembling diverse audiences to build relationships and identify shared priorities. It continues to strengthen these relationships by serving as an information resource to these allied groups.
Relationship: GFF continues to rely on the MTA team to guide its strategic relationship building in D.C. and collaborations with other influential groups.