success stories

Michael Torrey Associates has helped us create coalitions that led to success in navigating issues that affect our customers and their products.

Snack Food Association

Snack Food Association: Relationships Across Government, Industry and Consumer Groups

CHALLENGE
The Snack Food Association (SFA) represents over 400 food manufacturers and suppliers worldwide. Following the streamlining of its government relations department, the association sought the assistance of a government relations specialist with food industry expertise and a track record of working with officials and advocates across the industry.

SOLUTION
SFA selected us to provide strategic counsel on legislative and regulatory matters. When some in Congress proposed rules to limit the foods available under SNAP – the federal Supplemental Nutrition Assistance Program – SFA asked Michael Torrey Associates to help make the case against the proposals before they adversely affected the interests of SFA members.

RESULTS
We facilitated discussions and partnerships that produced broad, unified opposition to efforts to limit the foods available to SNAP participants. This alliance continues to be an active stakeholder in the debate and in Farm Bill discussions.

RELATIONSHIP
SFA looked for a government relations firm that could effectively represent the snack food industry and use its experience and relationships to protect the interests of association members.  They found that in Michael Torrey Associates.