success stories

In forty years of following ag policy, I never have seen agriculture work together as quickly - and effectively - as the crop insurance industry did in the fall of 2015.
– Jim Wiesemeyer, Informa Economics

Crop Insurance and Reinsurance Bureau

Crop Insurance and Reinsurance Bureau Leads Coalition Effort to Reverse Harmful Budget Cuts

CHALLENGE

The budget agreement on October 26, 2015 airdropped $3 billion in cuts to the private sector delivery system for crop insurance. Michael Torrey Associates, who for the past 10 years has provided both association management and legislative advocacy for the Crop Insurance and Reinsurance Bureau (CIRB), realized this was a critical moment. CIRB has built a strong alliance of farmers and ranchers, lenders, input suppliers and processors who work together to protect crop insurance. Within a 72 hour period, CIRB and its coalition partners effectively mobilized and engaged to reverse the $3 billion proposed cuts to the program.

SOLUTION

In our work for CIRB, Michael Torrey Associates was the leader in coordinating the agriculture community’s response. Over the time-frame of 72 hours, CIRB was able to alert the coalition and mobilize each coalition member’s grassroots for a nationwide engagement. MTA played an essential role in the collaboration with the Hill and the industry. CIRB worked non-stop to ensure uniform messaging was available for it coalition partners, sending three Action Alerts for partners to share and utilize. This resulted in 1,200 individual contacts with House and Senate offices by email from CIRB members alone–this did not include additional outreach from other coalition partners. Furthermore, Michael Torrey Associates reached out individually to approximately 150 House offices asking them to oppose the budget deal and issued blast statements opposing the cuts to all House and Senate agriculture staff. We remained in contact with House and Senate Ag Committee staff to coordinate efforts and messaging. Additionally, we sent constant email updates to keep CIRB members and coalition partners updated of developments. We provided talking points, background information, and a communications plan for the coalition to ensure a unified message. We also coordinated three crop insurance industry joint media statements and responded to ongoing media requests.

RESULTS

On October 28,  just one week of the announcement that possible cuts could occur to the crop insurance program, the House Agriculture Committee announced that an agreement had been reached with House Republican Leadership to avoid cuts to crop insurance. On October 29, the Senate confirmed support for the House agreement. In the following weeks CIRB rallied and organized coalition members’ conversations with legislators to ensure a fix would be finalized. House Leadership politely contacted CIRB to request that our grassroots efforts let up as it was clear, the effect of the crop insurance engagement in DC was felt. (Please read below for press coverage) On December 1, the House unveiled the Highway Bill which included language to restore the cuts made to crop insurance in the budget agreement. This was passed by a vote of 359-65. On December 3, the Senate passed the Highway Bill conference report by a vote of 83-16. The President signed the bill into law on December 4, the last step that officially made crop insurance whole again.

RELATIONSHIP

Michael Torrey Associates is dedicated to helping CIRB find new ways to show leadership for the industry and will continue to defend and protect crop insurance.
CIRB provides a variety of services for its members including legislative and regulatory monitoring and advocacy, coalition building, regular communications, expanding membership outreach, building and implementing a strategic plan and offering programming for new professionals in the industry.

RELATED MEDIA COVERAGE:

Statement from the Crop Insurance Industry: Crop Insurance Industry Supports Highway Bill with Crop Insurance Fix

Bloomberg: It’s Official: Crop Insurance, Bruised but Unbowed, Rules Policy 

Politico: Budget Deal Faces Last Minute Protest by Republicans 

Politico Pro: Farm Groups Push Lawmakers to Keep Crop Insurance Commitment 

Feedstuffs: Crop Insurance Cuts Restored in Highway Bill