MTA Wins Golden ARC Award for Social Media Campaign
MTA’s work with the Crop Insurance and Reinsurance Bureau was honored at the annual Agricultural Relations Council “Golden ARC” Awards.
MTA created and implemented CIRB’s weekly #ProtectCropInsurance social media campaign which received first place in the social media tactic category. The campaign provides a weekly toolkit with turnkey content for crop insurance allies to customize and share on social media.
For 2017, MTA created a total of 39 weekly toolkits that were shared with CIRB members and coalition partners, with a potential reach to 440,000+ Twitter users. The campaign to protect crop insurance in the farm bill continues.